Posted in Affiliate Marketing, Website/Blog Design
I received an email from my client rep today regarding the new look for Clickbank.com and I wanted to share it with you
(plus a nice new tool they released). Before I show you the new Hoplink Shield, let’s take a stroll down memory lane and
look at the previous ClickBank designs. This is a good case study to follow regarding the evolution of design with an evolution
of the business itself. Today ClickBank has a truly unique design integrating several technologies that were but a dream when
they opened their doors over a decade ago.
This first design dates back to 1999, and definitely has a “Pre-2K” look to
it. Notice how plain and simple it is.
Having not known then what they would ultimately become, it would be very easy to write this site off as just another web startup.
And yes, they did use the phrase “mountains of cash.”
In 2000, they did a very slight redesign that at least added a clear
distinction between merchants and affiliates
(the two segments they were appealing to).
2001 marked a noticeable improvement in design and the look that would go on
ClickBank.com for the next 6 years.
Notice the much better use of real estate in explaining what their product is and who could use it.
They were still missing a clear Signup button though.
Making a huge improvement (and 6 years in the making),
ClickBank released this design in 2007 as the previous look was much too
With a clear description of their business in the middle of the top fold, ClickBankaccurately described itself as the,
“Internet’s leading retailer of digital products.” With the simple headings and clear call to action this was a very usable redesign.
My main concern with this look, although it was light years ahead of the previous one, rested in the fact that it still felt too bland and corporate.
So here we are in 2009, and the world’s abuzz with things like Twitter,
Blogs, YouTube, and Facebook, and
ClickBank thought it time to
show off a new look…a home run if you ask me!
The red, yellow, green, white, and faded red contrast well together, and I
love the use of the footer.
They’ve incorporated a blog to their suite of new social media and the homepage even keeps a running counter showing the over $1
Billion paid out to merchants and affiliates (all without ever having a late payment) over the past 10 years.
With the redesign also came the release of a much requested feature:
encrypted affiliate links. It’s been proven time and time again,
that many people are suspicious of clicking links when they know it’s an affiliate link.
While there are several quick and easy ways you can do this on your own (like creating a simple php redirect, an html page with the link, or any number of other things), ClickBanknow allows you to simply enter your ClickBank ID and the Vendor ID, then they encrypt it for you.
Taking this Hoplink Shield a step further, they allow you to decode the link by simply entering the encoded version, then hitting Decode.
Here’s what it looks like.
Since our site caters to those looking to make money online with a blog or website, it’s important to take a way a few things from the ClickBank design model.
For more information on
Clickbank, be sure to visit their site and read about their unique business
model. They are the marketplace for digital product owners (merchants) to list
their products for sellers (affiliates) to promote. Promoting Clickbank products
is how I got my start in Internet Marketing so many years ago, and it continues
to be an integral part of my online businesses to this day.